MASTER YOUR STRATEGY BY USING TOP 6 SOCIAL MEDIA ADVERTISING: REACH RIGHT SET OF AUIDENCE: By knowing the target audience interest, demographics and online behavior will help you to make chances in your content and reach set of audience. SPOT THE RIGHT SOCIAL MEDIA PLATFORM: The social media platform like Facebook, twitter, Instagram are not equal. Choose the platform that perfectly align with your target audience and goals. Ex: For visual content Facebook is great and B2B LinkedIn. PRODUCE COMPELLING CONTENT: Craft your content that connect your audience base. Make use of clear and perfect call-to-action, eye catching visuals and use other formats like video, images etc… CLEAR SET OF GOALS: Establish specific and quantifiable goals for campaigns. Your aim is to boost brand awareness, website traffic or leads will provide right direction for your strategy. RUN A/B TEST CONTINUOUSLY: Optimize your ads by regularly running A/B test. Try out different headlines, creative and target based options to know which works correctly for your customer. TRACK YOUR CAMPAIGNS: Monitor the performance of campaigns regularly. Using the metrics like conversion rate, ROI and click through rate.