What are some important elements to focus on while developing a website? Site architecture and navigation: Good site architecture is important for bots to access and index the content easily Responsive design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking Create sitemap: It helps search engine bots understand the structure of your website Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory Next up in this digital marketing interview questions article, let’s cover questions related to Search Engine Marketing.