In the context of creating a series of short, easily digestible, social media friendly, segments that could be rolled out on a regular basis (further giving you an excuse to reach out to your audience), you may want to consider featuring some of your more interesting employees/clients/case studies and building a CAMPAIGN around a series of webisodes that highlights these individuals. We can even design a series title to further help brand these webisodes. These campaigns are also easily transferable to print and other collateral media helping to further your message. Creating 'people-focused’ videos is a great way to literally ‘put a face’ on your organization and help humanize the work you do and make it relevant to your audience.