#onlinemarketinginzambia Building Your Online Presence You’ve got lots of options for building a digital presence, including things like local listings, websites, mobile apps and social media. These days, it’s easy for anyone to make a home online. But while a website might be the first thing that comes to mind, you don’t necessarily need to start there. Let’s say you have got a Saloon or Barber Shop. Your first step to finding customers online, and being found online, might be to list your shop in local online directories like Google My Business-(Google Business Page). Then, when someone searches Google for Hair Saloons or Barber Shops in your area, you’ll appear in the results — no website required.(We will learn more details about this as we go along this course) You could also start a Facebook page to give potential customers a glimpse into your business and what you can do, like photos or videos of some happy customers with great. There’s a lot you can do without a website, but at some point, you might want to build a home of your own on the web, a one-stop-shop where your customers can find everything they need to know about you online. Whatever you choose, this is the place where people find you, get to know you, and hopefully become your customers. Next Lesson, we will learn how to Market your Online Presence.