(Original)Visitors? Users? Discovering Your Personas! What is a Persona? In order to better understand the Customer Journey, the Landing Page of our website, and other related factors about who is using our website and why, it is best to begin by building a Persona. Personas are fictional characters that you create based on your research to represent the different types of users who might use or purchase your service, product, website or brand in a similar manner. In marketing, a target audience is a certain number of market participants who react to communication policy measures more homogeneously than the market as a whole. Potential customers Existing customers Employees Influencers or multipliers Plus, there are generations: Gen Z, iGen or anniversaries: born 1996 and later = „Internet“ Millennials or Gen Y: Born 1977-1995 Generation X: born 1965-1976 Baby Boomers: Born 1946-1964 Personas want something: information to buy something to be entertained to be part of a community We can use Data sources: we need not create purely fictitious Persona. We have our – CRM, website analytics, social media, trends … We should not be afraid to let our Personas live! Learn more about Personas and the Customer Journey by clicking on the link below.