E-COMMERCE WEBSITE FACING 6 COMMON CRITICAL SEO ERROR: MAKE PRODUCT PAGE IN DESCRIPTIVE: Duplicate content is product page may leads to slow down the ranking in search page. Always write unique, informative description for each product. Use canonical tags for unique content and for duplicate page redirect to 301 page. USE SCHEMA MARKUP FOR VISIBLITY: In search engine, make use of schema markup for structured product data. By this enhance the visibility and rich snippet in result pages. IMPROPER OPTIMIZATION OF IMAGES: Website with unoptimized and large images will leads to break the faster loading time. This will negatively impact the SEO ranking and User experience. Check the size, tags and responsive of images. POOR INTERNAL LINKING PAGES: Poor internal linking will cause improper index of product page and visibility. Guide the search bot using strategic internal links for product pages. Also implement side-wide navigation and breadcrumbs for UX. MOBILE OPTIMZATION OF PRODUCT PAGES: Ignoring mobile optimization may leads to reduction in mobile search visibility. Think about the mobile first google indexing. Examine your website whether it is working on all mobile view and loading faster.