Kalicube Tuesdays with Tim Schmoyer: Creating A Sales Strategy for YouTube That Doesn’t Kill your Channel Tim Schmoyer talks to Jason Barnard about using YouTube as a sales channel. If your goal is to grow an audience on YouTube that generates sales for your business, there’s several different ways to do that. Unfortunately, most businesses create valuable content and then ask for a sale, which, if effective, ends up killing the growth potential of that video due to how YouTube‘s search and discovery systems work. In this session you’ll learn a few different tactics for converting your YouTube viewers into sales using methods that allow your videos to continually gain momentum. Thankfully, it’s similar to models we follow with other marketing tools, but don’t typically apply to YouTube, until now.