SEO 2020: The Importance of Search Intent
Google is ranking keywords intent-based and the most important trait of any keyword is the intent behind it. Google has invested enormous resources into creating new algorithms that can identify the intent behind a search and deliver the results you’re looking for. Instead of picking keywords that seem right and hoping for the best, we're proactively using Google’s algorithms to identify the intent behind keywords.
In a few words: If you avoid keyword cannibalization and optimize your content for the exact search intent, you will rank for several related web searches and not just keyword-related queries. To enhance the user experience, Google displays search results based on their relevance. The more pages you optimize for search intent, the higher you climb in SERP for related searches.
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