Buying behavior has drastically changed over the past decade, and now more consumers are starting (and often ending) their buyer’s journey online, virtually showing the effectiveness of how digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry. It’s important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. Let us cover everything you need to know about how digital marketing works so that you can make more informed decisions about your digital marketing campaigns! We're to help!