When your content ranks well in the search engines, you get more traffic, more eyes, and more clicks on your website. That’s the whole point of Search Engine Optimization (SEO), right? You want to optimize your site so that it ranks better in the search engines.
There are lots of simple SEO concepts that are easy to do yourself. For example, choosing the right headings, writing meta descriptions, and selecting strategic backlinks. However, some concepts aren’t as easy to pick up and take some time to master.
Canonicalization is one of those more challenging concepts. But, it is a game-changer for your SEO strategy.
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