All About Digital Transformation in B2B The Modern-Day Marketer: a Practitioner‘s Guide to Transforming B2B Teams Digital Transformation is a huge buzzword. So what does it really take for a company to move past the hype, activate ideas into action, and transform a traditional company into a modern day digital marketing powerhouse? Director of Digital Transformation at Sunstar, Kelly Hungerford, lays out her learnings from the past three years of working in the trenches of Digital Transformation to transform culture and implement a new Marketing Technology at Sunstar. At the end of this conversation, you’ll walk away with an understanding of – The good, the bad, and the truth about digital transformation – Where to begin on your transformative customer experience journey – Core success factors for facilitating change – What’s needed to build a transformative mindset and culture