HOW LOADING SPEED IS IMPORTANT FOR SEO RANKING? GIVE BEST USERS EXPERIENCE: Google and other search engine first priority is to deliver the quality and best users experiences for all. If a pages loads more than 2 sec it may leads users to get disappoint and leave the site. The bounce rate of the site will also increase. FASTER LOADING PAGE TO RANK FASTER: Page loading speed is consider as one of the ranking factor to rank in Google. A website will rank in top of the search result, only if the page loads faster. Search engine will redirect the users to sites which offers better experience to them. SLOW LOADING IN MOBILE: Browsing a website in mobile devices is increasing day by day. One of the significant ranking factor is page speed in mobile. In Google mobile index means that search ranking will be affected by slow mobile loading. CRAWLING THE CONTENT: Search bots will daily crawl your sites to index your content. Crawling will be delayed of slow loading pages. Due to this Google will not identify or index your properly. GET LOWER BOUNCE RATE FOR SITE: The page speed is faster you will get lower bounce rate. The search engine will understand that your content is informative and relevant to users which impact in ranking. GOOGLE RANKING FACTOR: Core Web Vitals is one of the ranking factor of Google, It contains LCP, FID, CLS these all will directly connect to the loading speed of page. Fulfilling these vitals is important SEO success of site.