Business owners get obsessed with getting the most reviews, and it *does* help, but as you can see, based on this pie chart from Whitespark, there's a lot more to it. Google’s local search algorithm recipe is a mystery to anyone outside Google. Though it's been around for over ten years, no one can say definitively how Google ranks websites in their map pack - which has lead many experts on the subject to try out various different factors they think could affect this ranking system. 132 potential reasons were researched by these experts who had extensive experience with all aspects of digital marketing including SEO strategy development. Management Summary: Yes, reviews help, but there's a lot more to it!