INTERNATIONAL MAPPING // Are you aware that geodemographic mapping and analysis is available in most countries across the world? In this article for Franchising Magazine USA I discuss: 🌏 having a clear picture of what is going on 🌏 establishing rules for distances between sites 🌏 identification of major competitors 🌏 creating suitable territories 🌏 understanding who lives and works in an area 🌏 using a GIS (Geographic Information System) 🌏 planning international expansion 🌏 securing master franchises or individual franchisees 🌏 standardising your information, site selection and territory planning Read in full at https://franchisingmagazineusa.com/expert_advice/international-mapping-has-become-easy/ and reach out if you have any questions! Thank you Vikki Bradbury for the invitation to contribute! #internationalmapping #territoryplanning #siteselection #franchising