Cindy Krum talks with Jason Barnard about measuring Google SERPs. SEO is changing as Google assets take more and more space above the fold, and as they continue to add variety to what and how different types of assets rank. In this episode, Cindy Krum, from MobileMoxie will discuss how a new metric called MoxieScore can help companies quantify SEO success in a new way . MoxieScore measures the entire SERP, and gives marketers credit for everything that they rank in the SERP, including Maps, Apps, Ads, Videos, Knowledge Graph, Interesting Finds, websites (not just your own), Rich Results and everything else. This more holistic way of evaluating success will modernize the perspective and strategy decisions of SEO’s.