Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.
How does #Google determine what is “best”?
Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link contributes to your “brand authority score” telling Google in which scale your site deserves to rank higher in the search results.
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