Female-Owned Winnipeg Funeral Home Reflects On Five Years In Business As International Women’s Day Is Celebrated WINNIPEG, MB: Alterna Cremation, an alternative funeral home focused on dignified and direct cremation services, is in its fifth year of business. And, with International Women’s Day being celebrated this month, owner Ashley Newton feels it is a fitting moment to reflect on the unique and meaningful mark Alterna has made on the Winnipeg community at large.