Manage Your Personal Reputation in Search Personal SEO” isn’t on the schedule at your favorite search conference. But it’s a thing. People search for people all. the. time. And what appears in the SERP for your name is an important part of your personal brand. Listen in as Jason and Andy share tips for… - Outranking LinkedIn - Managing your personal reputation - Schema for team bio pages - Polishing the knowledge panel for you, as an entity within Google. - Relevant to thought leaders, job seekers, PR pros and anyone else who is at all active in networking.