FROM E-COMMERCE STRATEGIES, HOW CAN WE BUILD A BETTER CUSTOMER RELATIONSHIP? TAILORING PRODUCT SUGGESTIONS TO MATCH INDIVIDUAL PREFERENCES: Customize Product suggestions using user browsing and purchase History to Improve Relevance and Convenience. TAILORED EMAIL MARKETING INITIATIVES: Deliver personalized emails featuring tailored content and exclusive deals to boost engagement and foster loyalty. ENHANCED USER NAVIGATION ON THE WEBSITE: Enhance Website Layout and Navigation for Seamless Browsing, Minimizing Frustration and Boosting User Satisfaction. IMPROVED MOBILE EXPERIENCE THROUGH OPTIMIZATION: Enhance Accessibility and Convenience with Mobile Compatibility and Responsiveness, Ensuring Smooth Shopping Across Devices. SIMPLIFIED CHECKOUT PROCESS: Streamline checkout process with intuitive design and fewer steps to minimize cart abandonment and increase satisfaction. AVAILABILITY OF SUPPORT ACROSS MULTIPLE CHANNELS: Deliver comprehensive customer support through diverse channels such as live chat, email, and phone within the web e-commerce platform, ensuring prompt assistance and efficient query resolution.