How to Find and Hire the Right SEO Stephan Spencer talks with Jason Barnard about hiring an SEO expert. Whether you’re on the hunt for an employee, contractor, or agency, you’re about to get a killer process for finding, screening, hiring, and on-boarding a great SEO. Stephan spills his secrets — everything from riddles, trick questions, and personality tests to values matching, success metrics, and delegating outcomes not tasks.