WHY IS SEO IMPORTANT? Most of the web traffic comes from the major commercial search engines: Google, Bing, and Yahoo. If none of these search engines can find your site, your content cannot be “crawled” to be placed in search engine databases, therefore you miss out on the amazing opportunities available for websites and their vital function as the key marketing asset. The most important part of any SEO strategy is identifying the most frequently used “keywords” in a search engine that relates to your business and making sure your website appears on the first page when people search for those keywords. With millions of websites competing for attention, it is imperative to ensure that your site and the correct search terms are found.