"Is Shopify Analytics better than Google Analytics? Shopify Analytics and Google Analytics serve different purposes and are designed to provide different types of data, so it's not really a matter of one being better than the other. Shopify Analytics is primarily focused on providing insights into the performance of your online store, including metrics like sales, conversion rates, and customer behavior. It provides data specifically related to your Shopify store, such as sales by product, sales by channel, and customer behavior on your store. Google Analytics, on the other hand, is a more comprehensive web analytics tool that provides data on a wider range of metrics, such as website traffic, user behavior, and conversion rates. It provides insights into your website's performance as a whole, including metrics like bounce rate, time on site, and source/medium of traffic. In summary, Shopify Analytics is great for tracking the performance of your Shopify store specifically, while Google Analytics is more suitable for tracking the performance of your website as a whole. Both tools have their own unique strengths and can provide valuable insights to help you optimize your online business. Shopify development company India | Shopify experts India | Shopify website development India | Shopify ecommerce development India | Shopify store development India | Shopify app development company India | Shopify website design India | Shopify theme customization India |