Ted Rubin with Jason Barnard Ted Rubin is famous for his mottos, including ‘Return on Relationship’ and ‘Be Good to People’. I am interested to hear how he puts these two together in the rough and tumble world of business. He is also famous for straight talking, so this should be an interesting conversation that is a bit out of the ordinary. Ted Rubin talks to Jason Barnard about building an audience that truly engages with you and is truly relevant to your brand and products..